It is a commonly accepted fact that the average internet reader scans an article/ blog for a few seconds before deciding to continue reading, or clicking the back-button. Therefore, minimalist impactful writing is a must-have skill for an online content writer .
When writing for the internet, less is more!
Unless otherwise asked by your client, the thumb rule of writing for the internet is to write content that is simple, concise, and has coherent paragraphing.
When writing a 400-500 word online article, you must pack in maximum information in the cleanest manner possible.
Here are three ground rules for ensuring that your content catches the reader’s attention.
Rule : I Get straight to the point:
Rule : II Break it down into blocks of information
Rule : III Use everyday words
The art of writing and the mediums of expression have evolved considerably over the last few centuries. However, the art of simplicity in writing has remained an essential hallmark of a successful writer. William Shakespeare said, “Brevity is the soul of wit”. Sir Winston Churchill remarked, “This report by its very length defends itself against the risk of being read”.
Do you agree that simplicity in expression is the way to go? Or, do you feel that the internet is diluting the English vocabulary?
Share your comments in the box below.